March 5, 2014 (Toronto, Ontario) – After two years of incredible sales, Tequila Tromba’s Reposado and Anejo are now available at the LCBO.  Tromba is one of two tequila brands to have all its products listed on shelves in Ontario.

 “This is a remarkable moment for both Tequila Tromba and craft distillers everywhere,” says Eric Brass, co-founder and CEO of Tequila Tromba.  “Having three varietals of craft tequila on the shelves of the world’s largest alcohol purchaser, marks a moment where consumer demand for pure, high-quality, handmade spirits is being acknowledged; as well, it celebrates and embraces the booming cocktail culture that our bartenders have been building for years.” 

 In less than two years, Tequila Tromba has become one of the top selling premium tequila brands in Canada.   Brass beams, “Every bottle we’ve sold has been the result of grass-roots, word-of-mouth efforts.  We are humbled by the response and loyalty we’ve received.”

 Tequila Tromba Reposado is aged for six months in once-used Jack Daniel’s barrels and boasts tasting notes of chocolate and almond with a hint of pineapple and orange. Tequila Tromba Anejo is aged for two years and has inviting notes of vanilla, caramel and banana.

Retail prices for the Reposado and Anejo tequila will be $59.95 and $89.95 respectively, and will be available in more than 100 stores across Ontario initially.

About Tromba Tequila:

Tequila Tromba is a boutique tequila produced in small batches in Arandas, Mexico.  Tromba was co-founded by Canadian Eric Brass, his international partners and Marco Cedano, Mexico’s pre-eminent master distiller. Tequila Tromba has won many accolades and awards, most notably, second place with a rating of 93 at the 2012 Ultimate Spirits Challenge in New York City; and was named Globe and Mail’s wine and spirits Pick of the Week in May 2012, with a rating of 92/100. Tromba has become one of the top premium tequilas in Ontario in a very short period of time. Please visit www.tequilatromba.com

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For more information, please contact:


Lauren Wolff  

Wolff Public Relations

O) 416-901-0393

M) 416-451-2061

lauren@wolffpublicrelations.com

Twitter: @WolffPR

 

Eric Brass

Tequila Tromba

eric.brass@tequilatromba.com

www.tequilatromba.com

Twitter: @TequilaTromba