POMMIES FARMHOUSE CIDER LAUNCHES AT LCBO
IN TIME FOR POMMIES’ THIRD ANNUAL APPLE TREE GIVEAWAY

Buy Pommies Dry or New Pommies Farmhouse Cider at the LCBO and take home an apple tree 


Just in time for their third annual Apple Tree Giveaway, Pommies Cider Co. has announced the launch of their new brand of craft cider, Pommies Farmhouse, which will be hitting LCBO shelves next week. For tallboy fans, Pommies Farmhouse will be sold in 473ml cans and is the newest addition to the cider-maker’s annual homage to Johnny Appleseed, which takes place this April and May at select LCBO locations. Consumers, who purchase 12 bottles or cans of Pommies Dry and/or Pommies Farmhouse, will take home their very own apple tree.

“Going into the third year of this campaign, it is exciting to think we have already put over 400 apple trees in the ground,” said Nick Sutcliffe, owner and cider drinker, Pommies Cider Co.  “This campaign is very important to us. Ontario grows the best apples in the world for cider production, and we are committed to putting trees back into the ground whenever possible; and now our consumers can be part of that effort too.”

“This annual campaign has been a great partnership. The apple tree giveaway highlights the Ontario cider industry and all it supports including agriculture, tourism and manufacturing,” said Leanne Rhee, Category Manager, Beer & Cider, LCBO. “The cider category continues to see great growth at the LCBO and Ontario cider has been making a growing impact.”

Pommies Cider tastings and tree giveaways will take place at the following LCBO locations:
Aurora LCBO (15830 Bayview Avenue) – Friday, April 24, 4 p.m. – 8 p.m.

Toronto LCBO (147 Laird Drive) – Saturday, April 25, 11:30 a.m. – 3:30 p.m.

Orangeville LCBO (510 Riddell Drive) – Friday, May 1, 4 p.m. – 8 p.m.

Waterloo LCBO (115 King Street S) – Saturday, May 2, 11:30 a.m. – 3:30 p.m.

Oakville LCBO (1527 Rebecca Street) – Friday, May 8, 4 p.m. – 8 p.m.

Guelph LCBO (378 Speedvale Avenue East) – Saturday, May 9, 11:30 a.m. – 3:30 p.m.

Bolton LCBO (30 McEwan Drive East) – Friday, May 15, 4 p.m. – 8 p.m.

Barrie LCBO (534 Bayfield Street) – Saturday, May 16, 11:30 a.m. – 3:30 p.m.

The heritage gala apple trees that will be given away at each location are approximately three feet tall and one year old. Detailed planting and growing instructions will be provided with each tree.

Pommies Farmhouse is a medium-bodied cider with a dry finish, containing an all-natural blend of 100 per cent Ontario apples.  At six per cent alcohol, Pommies Farmhouse is stronger and drier than Pommies Dry, and is richly carbonated with hints of baked apple.  Pommies Dry, is a refreshing, light-bodied cider with a crisp, lasting finish. At five per cent alcohol, it is made from a blend of five varieties of Ontario heritage apples.

Pommies Dry and Pommies Farmhouse are produced in Caledon, Ontario, and are made from the juice of 100 per cent Ontario apples. Like all Pommies ciders, Pommies Dry and Farmhouse are gluten free, containing no artificial flavourings or colourings, and are never made from concentrate. Pommies Dry Cider is sold in unique 355ml bottles in packs of four for $12.95 and Pommies Farmhouse is sold in 473ml cans for $3.05.

Consumers can go to LCBO.com to find LCBO locations carrying Pommies Dry and Pommies Farmhouse.

About Pommies Cider Co. 
Pommies Cider Co. was established in 2011 by Nick Sutcliffe and his wife Lindsay, who both left their careers in Toronto to move to Caledon and pursue their dream of producing a quality cider.  Pommies Ciders are crafted from 100 per cent Ontario apples and pears, and is home to Pommies Dry, Pommies Perry and now Pommies Farmhouse.

Find us online at pommies.com, Facebook /pommiescider, Twitter @pommiescider and Instagram pommiescider.

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For more information, please contact:

Lauren Wolff, Wolff Public Relations

lauren@wolffpublicrelations.com, 416.901.0393

Or

Brittany Tougher, Pommies Cider Co.
brittany@pommies.com, 905.857.5432