MEDIA ADVISORY: FOR IMMEDIATE RELEASE
VINTAGES invites you to embrace Argentina and celebrate Malbec World Day
March 18, 2013 (Toronto, ON) – On Tuesday, April 16th, VINTAGES, LCBO’s fine wine and premium spirits unit, is hosting a one-day celebration of a global superstar – the Malbec grape.
Wine lovers are invited to explore this signature grape that put Argentina on the world wine map as well as enjoy some new, up-and-coming varietals.
Sales of Argentinian wines in VINTAGES are $17 million annually and account for four per cent of VINTAGES sales. As the sixth-largest producer, Argentinia meets the consumer demand for premium-priced wines.
During the event, attendees will be able to discover the nuances of Malbec and other varietals from Argentina, sample authentic Argentinian cuisine and immerse themselves in the art of tango dancing.
Tuesday, April 16, 2013
Roy Thomson Hall
60 Simcoe St., Toronto
Cost: $65 per person
For further information, please visit vintages.com/malbecday
To order your tickets, please call 416-365-5767 or 1-800-266-4764 Monday to Friday, 8:30 am to 6 pm and Saturday 9 am to 6 pm,
For media inquiries please contact:
Lauren Wolff, Wolff Public Relations